Press

ELLE Vietnam and Harper's Bazaar Vietnam have both covered our studio. Each story turns to the question behind every Folk Form design: how the royal art of Vietnam's Ly dynasty can live again in silk that is worn, given and kept today. Both articles are written in Vietnamese, so a short note in English sits beside each one.

ELLE Vietnam, June 2025

Folk Form - Tiếng vọng ngàn năm trong từng thước lụa đương đại
In English: "A thousand-year echo in every length of contemporary silk." By the ELLE Fashion Team, published June 13, 2025.

A fashion story on two Folk Form collections whose motifs are drawn from the architecture, sculpture and ceramics of the Ly dynasty, told through a photo series of the pieces.

Harper's Bazaar Vietnam, March 2025

Thương hiệu Folk Form: Nơi họa tiết kể chuyện và văn hóa cất lời
In English: "Folk Form: where motifs tell stories and culture finds its voice." By Hazel, published March 13, 2025.

An introduction to Folk Form as a silk house in which every motif carries a story of heritage and history. The article spends time on a collection inspired by Ly dynasty architecture and ceramics, worked in vermilion, bronze gold, emerald green and terracotta.

Read further

For the meaning behind each drawing, from the Ly dragon to the pair of mandarin ducks, read What Vietnamese Silk Motifs Mean. You can also read more about Folk Form, or browse our silk scarves.

The articles open on each publisher's own website.